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Friday, September 6, 2013

Marijuana Advocay Group Posting Billboards

The new NFL logo went into use at the 2008 draft.
It seems like it is no longer a question of “if” and has become more of question of “when”, regarding the national stance on the legitimacy of marijuana legalization in this country. With two states already on board with legalization and the federal government announcing that it will no longer meddle with state affairs regarding the drug in states that deem it legal to use recreationally.

Now, marijuana advocacy groups are pitted up against alcohol, posting a billboard ad across from Denver’s football stadium, USA Today reports. 

The Marijuana Policy Project’s ad would like the National Football League (NFL) to “Stop Driving Players to Drink.” Regarding Colorado’s marijuana legalization law, noting, “A safer choice is now legal (here).”

The group posted a pro-marijuana video ad outside an entrance to a NASCAR event this summer at the Indiana Motor Speedway. Several hours after the ad began running it was pulled.

Professional sports have always been a huge target group for the big alcohol companies, it is no surprise that marijuana advocates would go after the same audience in the same way alcohol has for so many years. The billboard is 48 feet by 14 feet, with a picture of a football leaning against a foaming glass of beer.

The advocacy group is also petitioning the NFL Commissioner Roger Goodell to change the league’s marijuana policy.

“For years, the NFL has been punishing players for using marijuana despite the fact that it is far less harmful than alcohol, a substance widely embraced by the league,” Mason Tvert, Director of Communications for the Marijuana Policy Project, said in a statement. “The league would never punish a player simply for having a couple beers, so why does it penalize them for using a substance that is less toxic, less addictive, and less likely to contribute to violence?”
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