Now, marijuana advocacy groups are pitted up against alcohol, posting a billboard ad across from Denver’s football stadium, USA Today reports.The Marijuana Policy Project’s ad would like the National Football League (NFL) to “Stop Driving Players to Drink.” Regarding Colorado’s marijuana legalization law, noting, “A safer choice is now legal (here).”
The group posted a pro-marijuana video ad outside an entrance to a NASCAR event this summer at the Indiana Motor Speedway. Several hours after the ad began running it was pulled.
Professional sports have always been a huge target group for the big alcohol companies, it is no surprise that marijuana advocates would go after the same audience in the same way alcohol has for so many years. The billboard is 48 feet by 14 feet, with a picture of a football leaning against a foaming glass of beer.