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Friday, January 17, 2014

Rise Above Colorado Prescription Drug Campaign

RitalinThe state of Colorado has been hit hard by teenage prescription drug abuse due to the ease at which such drugs can be acquired. As a result, Colorado is launching a new campaign, Rise Above Colorado, to reduce prescription drug abuse among teens, The Denver Post reports. 

Colorado is not alone; Ohio has a new initiative, called Start Talking, to encourage parents to speak with their children about drug abuse. The initiative's goal is to make parents more confident in speaking to children about the dangers of prescription drug abuse. 

Colorado Governor John Hickenlooper and Attorney General John Suthers fully support the new campaign aimed at helping teens get the facts. Following the example of the Colorado Meth Project, Rise Above Colorado has educational programs as well as outreach efforts.

“We wanted to respond to the changing drug landscape,” Rise Above Colorado Executive Director Kent MacLennan told the newspaper. “We will communicate with teens on a science and fact basis. We won’t be preachy. We will present facts in an honest way.”

A nationwide survey found that 25.6 percent of teens have taken prescription drugs without a prescription. Rise Above Colorado and The Partnership at Drugfree.org conducted a survey; their findings showed that more than 29 percent of high school seniors in Colorado have taken prescription medication without a prescription.

With 42 percent of teens in Colorado saying that it was easy to get prescription drugs from their parents’ medicine cabinets, it is a clear sign that parents need to take action to safeguard their medications. In fact, most teenagers experiment with drugs they find in their own home before they seek them elsewhere.
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