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Thursday, May 19, 2016

Alcohol Sales Fall Globally

alcohol use
Last month was Alcohol Awareness Month (AAM), April has been the  AAM since 1987. The event is sponsored by the National Council on Alcoholism and Drug Dependence, Inc. (NCADD), whose goal is to:
  • Increase Public Awareness
  • Reduce Stigma Related to Alcohol Use Disorder
  • Encourage Local Communities to Focus on Alcoholism and Alcohol-Related Issues
The headlines these days regarding addiction, 9 times out of 10, seem to focus on prescription opioids and heroin–and for good reason. Opioid overdoses are now the leading cause of preventable death in the United States, with over 70 people across the country losing their life from an overdose each day. Lawmakers and health officials continue to work towards solutions for the insidious opioid epidemic.

Opioid use disorder is not the only addiction taking people’s lives every year, alcohol still takes a dramatic toll and causes premature deaths even though the drug is legal for adult consumption. Prolonged, heavy drinking can lead to a number of life threatening health problems. The Centers for Disease Control and Prevention (CDC) reports that alcohol can cause:
  • High Blood Pressure
  • Heart Disease
  • Stroke
  • Liver Disease
Fortunately, global alcohol sales are down for the first time since Euromonitor International began monitoring alcohol sales in 2001, CNN Money reports. While it would be nice to owe the reduction in sales to alcohol education campaigns like AAM, the reasons that people are drinking less has more to with troubled economies around the globe. In 2015 consumption fell by:
  • 4.9 percent in Eastern Europe
  • 3.5 percent in China (the equivalent to Portugal and Chile abstaining from drink)
  • 2.5 percent in Brazil
"The once infinite growth narrative that used to exist proves to be not so infinite," said Euromonitor's alcoholic drinks analyst Spiros Malandrakis.

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